Target Star Wars Galaxy’s Edge

Agency: colle mcvoy
Artist: Steelworks

To promote the opening of the Star Wars Galaxy’s Edge experience at Disney parks, Steelworks was asked to develop different textures and imagery that *felt* like it could be seen in Star Wars. Metallic crates, rust-worn containers, and even a Storm Trooper helmet, these textures and designs were used as end capper standees in Target stores nationwide.