Jell-O
Agency: Kraft Heinz/The Kitchen
Photography + Motion: Lisa Predko
A brand as bright, poppy, fun, and nostalgic as Jell-O was a perfect partnership with conceptual photographer & director Lisa Predko. In two productions spread over 4 shoot days, we set the look-and-feel with stills in the first shoot and later matched the motion to get a mix of POS and web/social content. Jell-O being such a colorful brand, we shot everything on neutral gray and added color in post, giving the client as much versatility as possible.