Target Electronics

Agency: colle mcvoy
Artist: Steelworks

Gadgets! Lots of ‘em! Target needed up-to-date CGI of a series of electronics for Apple, Amazon, and Google - each in home settings - for in-store point-of-sale. Steelworks utilized a mix of CAD and original renderings from photos to make each scene feel unique, highlighting the different uses for the home electronics and populating with items available at Target stores.