Coors Light March Madness Advent Calendar

Agency: Mischief
Fabrication: Hero Solutions

You know us: HUGE sports fans. We know all the rules and EVERYTHING. That’s why when Coors Light called up our fab(rication) friends Hero Solutions with an idea for a March Madness Advent Calendar, we said “slam dunk” and all high-fived each other. 21 days, 120 premium advent calendars, and 23 fully-customized items in each. A logistical JOY. There were so many spreadsheets, you have no idea. These flew off the shelf and got Coors three weeks of engagement.