Miller Lite Beertape

Agency: Leo Burnett
Fabrication: Hero Solutions

Old media is new again! VHS is back! Finally, we can watch Titanic again as it was meant to be seen: with a break in the middle to swap tapes. We got to help buds Hero Solutions navigate this drinkable VHS for Miller Lite by facilitating between teams working on making custom glassware, teams printing VHS sleeves/stickers/posters, and teams actually sourcing blank VHS tapes for video assets. These went to the last Blockbuster still operating and sold out in 20 minutes!