Kraft Spongebob Mac & Cheese

Agency: Kraft Heinz/The Kitchen
Fabrication: Hero Solutions

HAVE YOU HEARD? SPONGEBOB IS BACK. IN MAC FORM. Kraft reached out because they needed fifteen fully custom treasure chests filled with Spongebob Mac & Cheese for influencers and celebs. We had so much fun finding the cutest details for these babies - no two were the same, each with its own character. They lit up when you opened them! Like Pulp Fiction! The handle was a little macaroni! I just can’t.