RAD is a creative production partner proud to collaborate on projects with amazing artists, brands, and clients alike. We made Jell-O jiggle. We created (and “lost” 😬) an 8-foot jar of Mayo. We made something called a Rat Boot and we helped celebrate March Madness one day at a time. We played pong with Velveeta. We got you a side of bacon with this website. We produce the big stuff, the weird stuff, and the “wait, you actually made that?” stuff. From photo and motion to fabrication, CGI, and post—we bring ideas to life with artists, agencies, and brands who like to have a little fun (or a lot).

We’re clever, unreasonably enthusiastic, great at paperwork, and just the right amount of unhinged.


Let’s make something ridiculous (and ridiculously good) together.

Established in 2013, RAD represents has grown from an artist management agency to a full-blown production company - RAD productions.

Multidisciplinary Producer & Creative Director with 15+ years in advertising, design, and commercial production, Executive Producer Andrea Donadio is the founder of RAD Productions. RAD leads full-cycle projects from concept and negotiations to casting, fabrication, capture, post production, and final delivery. Known for a collaborative, inclusive approach and a focus on building joyful, high-functioning teams - Andrea loves her job and all the fun and crazy details associated with it.


Capabilities:

Animation
Budget negotiation
Commercial Photography
CGI
Fabrication
Hula Hooping
Illinois Wrap Binder
Image licensing
Location & Studio productions
Marketing
Motion production
Pizza Eating
Retouching
Treatments

…and more!


Clients:

AirHeads
Capital One
Coors Light
Hammermill
Jim Beam
Kellogg’s
Kotex
Kraft Heinz
Miller Lite
MSI
Natpara
Oscar Mayer
P&G
Pfizer
Pinnacle Vodka
Primal Kitchen
Target
Uncommon Creative Studio
Ziploc

I’m not crying YOU’RE crying:

  • As a Producer who sometimes juggles what feels like a hundred projects at once, I cannot recommend RAD/Peter/Andrea enough. Not only are they thoughtful collaborators and production savvy artists, they are just plain great people. Whatever I bring to them, big or small, crazy or tame, they are more than willing to get their hands dirty to get the job done - most times with crazy limited budgets and timelines. Finding resourceful and responsible people in this industry is often an arduous process, one that takes projects of vetting and time taken to build trust. My first job with Peter and Andrea I knew I was in some of the best hands I've been in. And not only that - you'll actually enjoy your time on set. Just do it. RAD is a no-brainer.

    Kamerin McAllister - Senior Producer Highdive

  • I am forever grateful to have had the opportunity to work with and develop a relationship with Rad Productions. Not only are they incredibly kind, creative and have a great sense of humor, they are so diligent, precise and extremely hardworking. I trust my largest projects with them, knowing all decisions and strategies will be thoughtful and collaborative. I am already excited for the next project we tackle together! Thanks Rad for being so damn RAD!

    Kelly Sullivan - Freelance Art Producer

  • I have known Peter for years and he is honestly a giant ray of sunshine and good energy. When he partnered with Andrea, I was thrilled to get to work with another bright light in the industry. They are a fantastic team and keep things professional but lighthearted, and are appreciative, creative, and cool under pressure. I would cast anything and everything for them! They rep some incredible talent too!

    Julie Tallarida - Owner Trigger Casting

  • I had a complex project which needed the right production partner and RAD made dreams come true. They helped with bidding, crewing, and managing a multi-day shoot that had an ambitious shot list with ease and expertise. Everyone involved was awed by how positive the production experience was thanks to RAD's management. If there’s a world without RAD I don’t want to live there.

    James Kozar - Owner Apparatus Cinema